The German News Agency (dpa-AFX Analyser) pointed out in a report on January 22 that Swiss Bank (UBS) recently lowered the rating of British American Tobacco (BAT) from "buy" to "neutral" and also set a stock price target. Down from 2,900p to 2,400p.
Faham Baig, an analyst at the bank, mentioned in the latest research report that British American Tobacco has adopted a variety of strategies in response to the gradual changes in the tobacco industry, and these strategies have been successful to a certain extent. However, he noted that the company's performance has been inconsistent when executing these strategies. He expressed doubts about the 2025 revenue target set by the company in "new business areas" and believed that it may be difficult to achieve.