Nielsen data: Vuse’s market share in the United States rose slightly to 42.1%, Juul ranked second with 24.4%

Nielsen data: Vuse’s market share in the United States rose slightly to 42.1%, Juul ranked second with 24.4%

Recently, according to Journalnow, the latest report from Nielsen Convenience Stores in the United States showed that the market share of Vuse e-cigarettes under Reynolds Tobacco Company increased slightly to 42.1%, surpassing the second-ranked Juul, and its market share remained unchanged at 24.4%.

At the same time, the market share of Altria Group's NJoy (ranked third) did not increase significantly and remained at 2.5%.

In addition, Altria and British American Tobacco warned of an increase in illegal synthetic nicotine e-cigarettes in the U.S. e-cigarette market, with the two companies estimating that these illegal synthetic e-cigarette products account for about half of the U.S. domestic market.

It is reported that the report covers the four weeks from the previous report to November 4, and Nielsen’s data sources mainly come from large chain stores.
Back to blog