Recently, in a product selection held in the UK, JTI's product Ploom X Advanced was rated as the best product in the heated cigarette category.
This product selection event in the UK focuses on innovative products. More than 10,000 consumers voted for the winning products in each category, allowing retailers to understand what customers think of their products.
Launched in September 2023, Ploom
Mark McGuinness, UK marketing director at JTI, said: "To meet consumer demand, we have made improvements to Ploom There is a lot of interest in the Ploom range of products.”
In the UK, the market value of heated cigarette products in the traditional retail industry last year was 105 million pounds (1 pound is approximately 9.11 yuan), a year-on-year increase of 20.5%.
