Illicit cigarettes account for a quarter of Ukraine's cigarette market

Illicit cigarettes account for a quarter of Ukraine's cigarette market

Ukraine's Interfax news agency quoted data from Kantar Ukraine's latest research report as saying that the share of illegal tobacco products in the Ukrainian market increased from 19.5% in June and 20.2% in February to 25.7% in October.

This figure is the highest share since Kantar began collecting information on the Ukrainian tobacco market.

The proportion of counterfeit products increased to 11.3%, and the proportion of products labeled for duty-free sale or export but illegally sold in Ukraine increased to 12.9%.

On a full-year basis, illicit cigarettes account for 21.8% of the Ukrainian tobacco market.

According to Kantar calculations, the Ukrainian government lost about 23.5 billion Uyals ($625.67 million) in tobacco tax revenue in 2023 due to the illegal cigarette trade.
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