Recently, the US media Journalnow reported that the latest Nielsen convenience store data showed that British American Tobacco’s brand Vuse’s market share remained at 42% in December, while the second-ranked Juul’s market share dropped from 24.3% to 24.2%. . Altria Group's NJoy has no change, its share is still 2.6%. Imperial Tobacco's blu also remained unchanged at 1.2%.
Notably, the entire e-cigarette category fell 9.9%.
The Nielsen report mainly covers large chain stores. R.J. Reynolds Vapor Co. and Altria Group are urging the U.S. Food and Drug Administration (FDA) to step up efforts to crack down on "illegal" nicotine e-cigarettes in the U.S. e-cigarette market. the intensity of law enforcement.
Both companies estimate that these illegal products account for about half of the U.S. e-cigarette market.
