In the third quarter of this year, British American Tobacco Malaysia's revenue was 606.8 million ringgit (1 ringgit is approximately 1.53 yuan), a decrease from 666.9 million ringgit in the same period last year; product sales fell 9.4% year-on-year, and market share A year-on-year decrease of 0.5%; net profit was 59.5 million ringgit, a year-on-year decrease of 21%. In the first nine months of this year, British American Tobacco Malaysia's net profit was 147.4 million ringgit, down 26.6% from the same period last year, while revenue fell from 1.82 billion ringgit to 1.67 billion ringgit.
British American Tobacco Malaysia has made a small price increase on its premium products, their first price adjustment since 2018, due to inflation and rising business costs. The company aims to expand the market share of e-cigarette product Vuse and heated cigarette product glo. The e-cigarette Vuse Go they launched has received good response from the market.